The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
AT&T
Client
Title
Category
Award
Points
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign
Agency: BBDO / New York
Client: AT&T
Category: Public Service / Television - Campaign
Points: 15.0
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign
Agency: BBDO / New York
Client: AT&T
Category: Public Service / Newspaper or Magazine - Campaign
Points: 10.0
The Last Text Integrated Campaign
Agency: BBDO / New York
Client: AT&T
Category: Branded Content / Campaign
Points: 10.0
AT&T World Cup Headercam Banner
Agency: BBDO / New York + BBDO / Atlanta
Client: AT&T
Category: Branded Applications /
Points: 5.0
Plead Your Case
Agency: BBDO / New York
Client: AT&T
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Funny Email
Agency: BBDO / New York
Client: AT&T
Category: Consumer Television / :30/:25 - Single
Points: 5.0
The Last Text Integrated Campaign
Agency: BBDO / New York
Client: AT&T
Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Client:
AT&T
Title:
LAST TEXTS - AT&T Anti-Texting & Driving TV Campaign
Category:
Public Service / Television - Campaign
Award:
2011 Advertising Silver Pencil
Points:
15.0
Client:
AT&T
Title:
LAST TEXTS - AT&T Anti-Texting & Driving Print Campaign
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
The Last Text Integrated Campaign
Category:
Branded Content / Campaign
Award:
2011 Advertising Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
AT&T World Cup Headercam Banner
Category:
Branded Applications /
Award:
2011 Branded Entertainment Merit Award
Points:
5.0
Client:
AT&T
Title:
Plead Your Case
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
AT&T
Title:
Funny Email
Category:
Consumer Television / :30/:25 - Single
Award:
2011 Advertising Merit Award
Points:
5.0